A few words from Allan here
Working Backwards Press Release Template
working-backwards-template.docx (10.6 KB)
WORKING BACKWARDS | Press Release Template
| Product Name: | Date: |
| Author: | Team: |
HEADLINE
A compelling one-line headline announcing the product to the customer.
SUB-HEADING
Describe the target customer and the key benefit in one sentence.
SUMMARY
Summarise the product and benefit. If the reader reads nothing else, this tells the whole story.
THE PROBLEM
Describe the problem the customer faces today. Why is the status quo painful or limiting?
THE SOLUTION
Describe how the product solves the problem. Focus on what the customer can now do.
QUOTE: SPOKESPERSON
A quote from a leader explaining why the company built this product.
HOW TO GET STARTED
Describe how easy it is to get started. Remove all friction from the mental picture.
QUOTE: CUSTOMER
A fictional quote from a satisfied customer describing the experience and outcome.
CALL TO ACTION
Tell the reader what to do next. A clear path to learn more or sign up.